An INC 500/5000 company, Suzanne Evans Coaching offers support and guidance to entrepreneurs. Suzanne Evans Coaching helps business owners to impact their customer base in a variety of settings, including trade shows and exhibitions.
When attending a trade show, an exhibitor needs to bring materials that will catch the eye of attendees immediately. Exhibit halls are filled with materials all competing for visitors' attention, and each person tends to decide quickly whether he or she will stop and look at a booth.
Those that do catch the attention of passersby tend to use large graphics and enticing background colors to grab the eye. Pictures should feature action, and text should be used strategically, so that the largest print conveys the most engaging message. Experts recommend a minimalist use of words in high-traffic area displays, while making secondary materials available to those who show interest.
Exhibitors can also take advantage of attendees' fondness for items that they can take and keep. Even an attendee who is not intending to stop at that moment might take a pen, button, or bookmark that has the company brand or logo and contact information on it. This can easily lead to follow-up contact.
The design of all materials, including display content as well as take-aways, should graphically match the company's branding. The use of colors and the logo should reflect the same aesthetic, so that visitors can make a connection and feel reassured that the company experience will be equally consistent.
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